Industry News

Bag-in-Box Wines Grows in Popularity as Smurfit Kappa Toasts 40 years

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By: Anthony Locicero

Copy editor, New York Post

The rise in Bag-in-Box wine sales reflects changes in consumer behaviour and social trends. The longer shelf life, ease of use and reduction in wastage has made it more attractive both to consumers and retailers. In addition to France, Smurfit Kappa Bag-in-Box sales have also risen across the business, particularly in Argentina, Denmark, Norway, Russia, Sweden and the U.S. Launched in Epernay, France in 1977, the revolutionary Smurfit Kappa Bag-in-Box packaging has continuously evolved over ...

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